SEO Account Director
Croud
London, UK

- / Month
Experience : 0 Yrs | Full Time
Description :
  • Development and execution of client strategy to increase profit, and provide great customer service to clients
  • Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
  • Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
  • Work with Director of Organic Performance and our Snr. Account Directors to input into overall direction of department
  • Pioneer direction of department across the team
  • Develop, mentor and train team members, both remotely and in person
  • Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
  • Play an active role in defining SEO best practice and scalable processes
  • Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
  • Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
  • Support SEO Managers & Executives to adopt this approach to client management & performance
  • Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately 
  • Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
  • Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
  • Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
  • Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
  • Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
  • Oversee regular or ad hoc projects and delivery of projects within the team.
  • Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.
  • Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
  • Drive overall performance within the team to achieve margin and incremental revenue month on month
  • Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
  • Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
  • Contributing to and supporting Croud marketing activities including wihtepapers, blog posts and speaking opportunities
Requirements :
  • Degree level education or relevant equivalent experience
  • In-depth demonstrable experience in Digital Marketing
  • In-depth demonstrable experience in SEO advertising
  • Excellent communication, organisation, and presentation skills
  • A mathematical and analytical mind
  • Exceptional client service skills
  • Highly organised and an ability to multi-task
  • Impeccable attention to detail
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to deadlines
  • Proven time management skills
  • Proven ability to negotiate
  • The ability to autonomously identify opportunities, generate ideas and formulate strategies
  • Leadership skills: managing direct reports, a motivator
  • Demonstrable line management experience, mentoring & training
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations
  • Clear passion for digital marketing and SEO

London, UK
Last date to apply : 15-10-2023

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